Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

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Associations & Not-For-Profits Spotlight

Associations & Not-For-Profits

Shugoll Research is uniquely qualified to help associations and not-for-profit organizations optimize their business decisions to address challenges and make the most of opportunities. We have helped numerous trade, consumer and professional associations identify ways to grow membership and boost satisfaction and involvement among existing members.

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