Shugoll Research is known for having the industry’s most experienced staff of project directors, each with more than 20 years of experience. Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have five highly skilled, on-staff moderators with multi-cultural research expertise. And we’re known to provide some of the most insightful analyses, report writing and debriefings in the industry.

You’ll find our expertise demonstrated in all the qualitative methodologies we specialize in:

• Focus Groups
• In-depth interviews
• Mini-groups
• Dyads/Triads
• Ethnographic observations
• Dial research followed by break-out focus groups

We are also skilled in using projective techniques to reveal underlying motivations including:

• Anthropomorphization or metaphors
• Brainstorming
• Collage and photo sorts
• Conceptual mapping
• Diary logs
• Expressive drawing
• Forced relationships
• Laddering
• Personality associations (fixed or variable)
• Sentence completion exercises
• Situational associations and drawings
• Storytelling
• Wishful thinking exercises