Extra attention ensures data of impeccable quality.

Shugoll Research believes the integrity of your data is of utmost importance. In fact, we stake our name on it. Our data processing manager ensures the integrity of your data and oversees a data processing team to work on your project from start to finish so that there is consistency and accountability. We use the latest SPSS-MR products to provide powerful and accurate support for your data. Plus, all data goes through a minimum of three checks — well beyond the industry standard — to make sure it is accurate and reliable. All of this adds greater value, especially when meeting fast turnaround times. Our in-house capabilities include:

• Cleaning and editing data to ensure data integrity and validity
• Coding open-ended questions
• Entering and scanning data
• Creating marginals as a preliminary way of evaluating data
• Working with clients to develop banner plans to produce a final set of cross tabulations with significance testing for report analysis
• Weighting and advanced statistics