Newsletters

On the Record (June 2016)

We summarize our attendance at May's PMRG conference in National Harbor and examine the Sunshine Act.

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On the Record (March 2016)

In this edition we explore how Millennials and mobile technology impact marketing research strategy.

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On the Record (October 2015)

In this fall edition of On the Record we look at significant changes in school website testing that have occurred over the last few years.

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On the Record (July 2015)

In this edition we're proud to announce Merrill Shugoll was among the short list of recipients for Washington SmartCEO's 2015 Brava! Awards.

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On the Record (April 2015 Edition)

In this edition we're highlighting how technology transforms immersion research and announcing our next conference visit.

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On the Record (March 2015 Edition)

 In this edition of On the Record Mark Shugoll explains why arts organizations should conduct market research.

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On the Record (January 2015 Edition)

Join us and go on the town at the inaugural Quirk's Event in Brooklyn, New York. 

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On the Record (October 2014 Edition)

 In this edition of On the Record we're discussing in-home trials as well as news and updates from the Shugoll team. 

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On the Record (August 2014 Edition)

In this edition of On the Record we discussed conducting research internationally, working with hard to reach populations and tips for presenting to clients.

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On the Record (June 2014 Edition)

Get fresh perspectives with far-reaching results through ethnographic research, covered in this edition of On the Record. In this newsletter we also discuss the value of mystery shoppers.

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On the Record (April 2014 Edition)

In this edition of On the Record we're discussing positioning and perceptual mapping.

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On The Record (February 2014 Edition)

In this edition of On the Record, we are discussing children's focus groups and what to look for during your focus group sessions.

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On the Record (November 2013 Edition)

In the November edition of On the Record we announce our new holiday catering options in our DC area facilities and look back at our conference travels this fall.

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On The Record (October 2013 Edition)

In the October edition of On The Record we focus on technology and market research.  We introduce Shugoll's own in-house streaming service.  And Rick Seale decodes the future of online recruiting.

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On The Record (August 2013 Edition)

Read this month's edition of On The Record to find out more about how our very own President, Merrill Shugoll, was bestowed one of the greatest honors in the marketing research industry.  Also, discover our new Pinterest boards and YouTube video presentations of our corporate capabilities.

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On The Record (March 2013 Edition)

Believe it or not there really is some good news coming from the nation's capital. Shugoll Research is excited to announce the launch of its brand new website. By making the content more accessible and targeted towards specific end users, updating the design to reflect a more contemporary style consistent with our corporate brand image and incorporating the latest in website technology, we feel we have been able to significantly improve the site visitor’s experience.  View this edition of On The Record to learn more about the website’s newest features.

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On The Record (November 2012 Edition)

It's fall during a critical presidential election and residents of DC, Maryland and Virginia are preparing to head to the polls.  Now is the time to visit this region and truly observe the pulse of the nation.  The region is abound with thought leaders and policy makers, but it is our everyday citizenry, especially those in Northern Virginia (home of two of our facilities), who has the power to affect the outcome of the 2012 election.  Read more about the influence of DC area residents on politics and the global economy in this edition of On The Record.

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On The Record (July 2012 Edition)

After extensive lobbying efforts, Shugoll Research and the market research industry group CASRO have succeeded in broadly exempting market research from Washington, DC's reporting requirements. Read this edition of On The Record to learn more about this important victory in pharma research regulations.

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On The Record (May 2012 Edition)

The Shugoll name has been synonymous with quality marketing research for over 50 years.  Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business.  Read this edition of Shugoll Research On The Record to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??

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On The Record (April 2012 Edition)

Shugoll Research launched its corporate newsletter, On The Record, in April of 2012.  In this first ever edition, read about the exciting acquisition of two new facilities in Northern Virginia, and get a sneak peek at its beautifully renovated headquarters facility in Bethesda, Maryland.

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On The Record (December 2011 Edition)

Shugoll Research has long been a supporter of arts education. Read this edition of On The Record to learn about ArtSpeak!, a program founded by our CEO, Mark Shugoll, that brings big name artists into schools in the Washington, DC area with the goal of exciting students about the arts.  The program is produced and underwritten by Shugoll Research. 

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