IMPULSE SURVEY RATES SHUGOLL RESEARCH AMONG TOP FACILITIES
April 6, 2011: Moderators and researchers who participated in the 2011 Impulse Survey of Focus Facilities rated Shugoll Research - GroupNet DC as one of the top facilities worldwide. Additionally Shugoll Research was awarded the prestigious "10 Year Honor Roll" for consistently being a top-rated facility ten years running. ...more
SHUGOLL CEO PUBLISHED IN THE VOICE MAGAZINE
March 30, 2011: The Voice, a leading publication of the arts industry, and the official publication of Chorus America, published "Building Audiences Today-Six Sure Strategies" by Shugoll Research CEO Mark Shugoll. The article discusses how arts organizations can stay competitive in the quest for audiences in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options ...more
BUSINESS LEADERS FEEL THE ECONOMY IS IN RECOVERY
February 18, 2011: Almost three-quarters (72%) of business leaders in the Washington Business Journal/Shugoll Research CEO panel believe that the economy is in an upturn/ recovery, while only 7% believe the economy is still in a downturn. This is the most optimistic result since Shugoll Research began tracking opinions on the health of the economy back in September 2009. ...more
BUSINESS LEADERS LESS SUPPORTIVE OF HEALTHCARE REFORM TODAY
February 18, 2011: Only 15% of Washington business leaders in the Washington Business Journal/Shugoll Research CEO Panel currently feel positively about President Obama's healthcare reform legislation, down from 22% in September 2009. Over twice as many business leaders (53%) feel that Republicans will create a healthcare plan that best meets the needs of small businesses than Democrats (24%), with the rest unsure. ...more
DC CEOs RATE TRAFFIC, PRODUCTIVITY & ECONOMY
December 21, 2010: The Washington Business Journal/Shugoll Research CEO Panel poll shows that the vast majority of area CEOs believe that the region's traffic directly impacts employee productivity and negatively impacts their ability to attract top talent. CEOs also weigh in on the economy ...more
EXECS PRO PAY LIMITS FOR TARP FIRMS
December 7, 2009: A poll of local executives shows they believe the federal government should not be involved in setting limits on executive compensation at private companies, but their views change when it comes to companies that receive federal bailout money. ...more
CEO AMONG "MOST POWERFUL" IN DC THEATRE
November 13, 2009: Jared Neff, a Washington DC producer, theatre professional and author of "Neff Thoughts" on Blogspot names Shugoll Research CEO, Dr. Mark Shugoll, as one of the "10 Most Powerful People in DC Theatre" due to his work with arts education programs like ArtSpeak! and TheatreTrips! ...more
WORLDWIDE FOOD EXP0 2009
October 29, 2009: Shugoll Research and Midan Marketing present survey research and industry market data at 2009 Worldwide Food Expo in Chicago showing 12 % increase in the volume of supermarket meat and poultry sales in third quarter over 2008 ...more
CEO PANEL: SOMEWHAT OPTIMISTIC IN 2010
October 5, 2009: Shugoll Research and The Washington Business Journal release a joint poll of area CEOs, finding that metro leaders have a somewhat optimistic outlook on the 2010 economy ...more
SHUGOLL RESEARCH/WBJ CEO PANEL
September 24, 2009: Shugoll Research and The Washington Business Journal release their first joint poll of area CEOs, finding that metro leaders want healthcare reform but are split on current proposals including a public healthcare option. ...more
March 31, 2009: Shugoll Research conducted an online survey March 27-29th using its Washington, DC Metropolitan-based consumer panel to learn what impact the economy is having on consumers’ prescription purchases and health care practices. The survey was completed by 1,275 Washington area residents. About three of ten ...more
March 3, 2009: Shugoll Research, conducted an online survey February 24-25th using their consumer panel to learn how, if at all, the economic downturn is affecting consumers’ daily lives. A total of 1200 people completed the survey. Nearly nine of ten Washingtonians ...more
Feb 26, 2009: Shugoll Research, in collaboration with Theatre Communications Group, the national organization for the professional not-for-profit American theatre, studied high school students’ attitudes about theatre, the obstacle to their attending, and strategies to overcome those obstacles. The study explores the issue of an aging primary theatre audience, and the importance of allowing younger people to discover the joys of attending theatre to build future audiences ...more
Feb 26, 2009: Shugoll Research, in collaboration with OPERA America, the national service organization for opera, examined audiences attending Metropolitan Opera HD transmissions. The survey is the first of its kind to analyze the impact of the Met bringing its performances to local movie theaters across the country using HD transmissions , including whether these audiences are new to opera or seasoned opera attenders, and how the transmissions affect interest in attending live opera ...more
Feb 2, 2009: Shugoll Research recruited 138 respondents to participate in McLean, Virginia, for USA TODAY’s Ad Meter project for Super Bowl XLIII. USA TODAY’s Ad Meter started in 1989, and is considered to be the leading source of information on how consumers react to the most expensive television advertising aired each year. Respondents use handheld meters to rate how much they liked or disliked each ad aired from opening kick-off through the end of the game, excluding half-time or local commercials ...more
Dec 15, 2008: Merrill Shugoll, President of Shugoll Research, was interviewed by National Public Radio’s (NPR) Christopher Joyce for "Morning Edition" on the subject of "Going Green: A Hard Sell for Consumers?" Shugoll maintains that we need to tell consumers where energy comes from and HOW to be "green" and we need to do it over and over again. Visit NPR link to hear the interview also featuring Maria Vargas, a director of Environmental Protection Agency’s Energy Star Program as well as Rozanne Weissman of Alliance to Save Energy ...more
Shugoll Research Named One of the Ten Best Companies Supporting the Arts in America by the Business Committee for the Arts (BCA) and Forbes Magazine
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