Shugoll & Midan Present at the 2009 AMC!

Methodology: Shugoll Research and Midan Marketing partnered on a two-phase study conducting online quantitative research with consumers and an analysis of retail meat and poultry pound volume data for 2007 vs 2008 as well as data from January, 2009. The study gathered insights into consumer attitudes and behaviors relative to the purchase and consumption of meat and poultry. Study findings were presented at the 2009 American Meat Conference in Denver ...more

A quantitative market research study of branding at the meat case.

Methodology : Midan Marketing and Shugoll Research teamed up to assess the role of branding in meat selection and purchase. The Power of Brands quantitative study was designed to help branded meat companies answer important questions regarding their brands' effectiveness and to help retailers maximize operations in a way to fully realize their profit potential. 600 primary grocery shoppers were interviewed in four geographically diverse metro markets. Each market included a wide array of meat brands. ...more

Methodology: Shugoll Research and Midan Marketing teamed up to conduct a multi-phase study with tweens (8 to 12 year-olds) and teens (13 to 17 year-olds) using a qualitative online immersion research method and a quantitative online survey method to develop an understanding of the role obesity plays in the lives of children ages 8 to 17 years and possible solutions that could lead to them developing healthy eating habits...more