Sports, Entertainment & Culture

At Shugoll Research, we’re not too modest to say we do research for sports and entertainment concerns better than anyone else. It has been a major focus of our business since its inception. And it is a passion for us — one we pursue through volunteerism in our spare time. In fact, our CEO, Mark Shugoll, is one of the most nationally recognized and awarded names in the cultural arts and entertainment research arenas. So you won’t find a more experienced or credentialed researcher to help you set your ticket prices, increase subscription renewals, develop effective advertising, understand your subscribers and increase customer satisfaction.

A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Sports, Entertainment and Culture clients answer over the years:

Sports, Entertainment & Culture Courtesy of Arena Stage, Washington, DC

FAQs

  • Q
    How can market research help my institution?
  • A

    Whether you are a sports, arts or cultural organization, the possibilities for using market research are almost endless. Examples that are used repeatedly by entertainment institutions include using research to:

    • Develop a marketing strategy that reaches the maximum number of ticket buyers with the right message in the right media.
    • Convert infrequent attendees/individual purchasers to package plan buyers.
    • Increase renewal rates.
    • Recapture lapsed subscribers/season ticket holders by understanding why they did not renew and what new products might get them back.
    • Establish optimal ticket prices, position annual and capital campaigns to maximize giving.
    • Acquire new audiences.
    • Evaluate support for a new building and willingness of your audience to follow you to a new location.
  • Q
    Since there are several industry consulting firms that say they conduct research, why should we choose Shugoll Research?
  • A

    Shugoll Research is a marketing research firm with a specialty in entertainment. We conduct more entertainment marketing research, including sports, arts and culture, than probably any company in the country. Turnkey Sports and Roan Group, two of the nation's leading consulting firms in their respective industry. The Turnkey-Shugoll team combines leading market research skills with practical industry experience. This assures that questionnaires are designed to ask the right questions and solicit objective and unbiased answers, that data collection is managed using the highest quality control standards available in order to maximize data validity, and that conclusions and recommendations are clear and actionable given our industry specific expertise.

Have additional questions you need answers to? Click here to contact us.

Selected Sports, Entertainment & Culture Clients

  • Americans for the Arts
  • Atlanta Ballet
  • Atlanta Falcons (NFL)
  • Baltimore Symphony Orchestra
  • Black Entertainment Television (BET)
  • Business Committee for the Arts
  • Center Stage (Baltimore)
  • Comcast SportsNet
  • Comcast-Spectacor
  • Corcoran School of Art
  • Cultural Alliance of Greater Washington
  • Dallas Theater Center
  • DC United (MLS)
  • Discovery Channel
  • Florida Panthers (NHL)
  • Fox News Channel
  • George Mason University (Center for the Arts)
  • Geva Theatre
  • Hirshhorn Museum and Sculpture Garden
  • League of Historic American Theatres
  • League of Washington Theatres
  • Liz Lerman Dance Exchange
  • Los Angeles Master Chorale
  • Maricopa Arts Partnership (AZ)
  • Maryland Public Television (MPT)
  • McCarter Theatre
  • Mount Vernon Cultural District (Baltimore)
  • MTV
  • National Building Museum
  • National Football League
  • National Museum of Natural History
  • National Symphony Orchestra
  • NBC (MSNBC)
  • New Jersey Performing Arts Center
  • Nickelodeon
  • Philadelphia Phantoms (AHL)
  • Public Broadcasting Service (PBS)
  • Sacramento Kings (NBA)
  • San Francisco 49ers (NFL)
  • Signature Theatre (Virginia)
  • Smithsonian Institution
  • Strathmore Arts Center
  • Texas Rangers (MLB)
  • The Baltimore Museum of Art
  • The Choral Arts Society of Washington
  • The Corcoran Gallery of Art
  • The John F. Kennedy Center for the Performing Arts
  • The Library of Congress
  • The Mount Vernon Cultural District ( Baltimore)
  • The Walters Art Museum
  • The Washington Ballet
  • The Washington Opera
  • The Weather Channel
  • Turner Broadcasting (CNN and TBS Superstation)
  • University of Maryland (Clarice Smith Performing Arts Center at Maryland)
  • University of Maryland Athletic Department
  • USA Network
  • VH1
  • Washington Performing Arts Society
  • Washington University Athletic Department
  • Washington Wizards (NBA)
  • WETA
  • Wolf Trap Foundation for the Performing Arts
  • Woolly Mammoth Theatre Company
  • Yale Repertory Theatre
  • Alliance Theatre
  • American Conservatory Theater
  • Berkeley Repertory Theatre
  • Hillwood Museum and Gardens
  • Arena Stage
  • Center Theatre Group (LA)
  • Washington Capitals (NHL)
  • ABC TV
  • Adventure Theatre
  • American Airlines Center
  • American Association of Museums
  • Baltimore Museum of Art
  • Baltimore Ravens (NFL)
  • Boston Museum of Fine Arts
  • Business Committee for the Arts
  • Cathedral Choral Society
  • Chicago Bears (NFL)
  • Children''s Theatre Company
  • Choral Arts Society of Washington
  • Cleveland Browns
  • Concurrent Technologies
  • Dallas Mavericks (NBA)
  • Dallas Stars (NHL)
  • Disney Channel
  • Fox 5
  • Gay Men''s Chorus
  • Imagination Stage
  • Mount Vernon Estate and Gardens
  • Olney Theatre Center
  • Opera America
  • Opera Company of Philadelphia
  • Philadelphia Theatre Company
  • Pinnacle Communications Resource Company
  • Round House Theatre
  • The Library of Congress
  • The Shakespeare Theatre
  • The Washington National Opera
  • The Washington Post
  • Theater J
  • Toronto Blue Jays (MLB)
  • U.S. News & World Report
  • USA Today
  • Walton Arts Center
  • Washington National Cathedral (Arts Programming)