Ogilvy Public Relations
TMP Worldwide Advertising
Value-added expertise and innovation unmatched in our industry, and a client list that speaks for itself.
Shugoll Research is proud to serve some of the world's leading organizations with marketing and opinion research. We consider our client list to be a testament to the superior work we deliver, and the vast experience we've gathered across a variety of industries.
“With a new president and a renewed emphasis on marketing and reputation-building, we recognized a need for solid data on the perceptions and communications preferences of our various audiences: prospective students, alumni, parents, guidance counselors, potential employers and peer institutions. We needed a firm that could work with us as a strategic partner to shape and conduct a number of research projects in a tight timeframe, then help us apply the results to defining our brand. With Shugoll Research, we were able to tap into their expertise in both quantitative and qualitative methods and develop a whole new fact base—the most extensive our institution has ever had. The research continues to inform many of our targeted communications and marketing efforts, from Admissions viewbooks to alumni fundraising campaigns.”
- Jill H., Senior Director of Communications and Marketing
“Shugoll’s ability to quickly adapt to the changing needs of our project was critical to ensuring timely and successful completion of work. Their skilled design team helped us to develop the brand name and logo for a new international awards competition that will recognize the most energy efficient products in the world. The extensive market research conducted by Shugoll resulted in a positive reception of the new brand name and logo by a variety of stakeholders from around the globe.”
- Christine E., Executive Director
“Working with Shugoll Research as our organization investigated rebranding opportunities was a joy. Although we were a small client, their experienced staff took the time to learn about how the specific intricacies of our mission shaped our goals and needs, and to demystify the process as we moved forward. Throughout our project, they were flexible and accommodating to all of our requests — winning attributes when working with nonprofits. The entire process felt truly collaborative, and we couldn’t be more pleased with the results of the rebranding that Shugoll helped us undertake.”
- Mary K., Deputy Director of Communications
Arts and Culture Nonprofit