Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

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Sports, Entertainment & Culture Spotlight

Sports, Entertainment & Culture

At Shugoll Research, we’re not too modest to say we do research for sports and entertainment concerns better than anyone else. It has been a major focus of our business since its inception. And it is a passion for us — one we pursue through volunteerism in our spare time....

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