Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

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Health Care & Medical Spotlight

Health Care & Medical

Shugoll Research has specialized knowledge and experience in helping health care organizations, pharmaceutical companies, biotech firms and medical device companies make critical business decisions in a highly competitive industry. We’ve provided critical analyses on the trends and issues that are significantly affecting profitability and the quality of customer care. While we...

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