Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

Research Bid Request

Industry Spotlight

Government Spotlight

Government

Shugoll Research’s location in the Washington, DC metro area places us near hundreds of government agencies and contractors.  We have been conducting research for Federal, state and local government agencies over many years.  Our studies examine the attitudes of government agency employees and decision makers as well as policy influencers...

More
Double Right Arrow