Featured Studies

Why High School Students Do Not Attend the Theatre

Why High School Students Do Not Attend the Theatre

Audiences at non-profit theatres across the country tend to be older and theatres are interested in diversifying their audiences by age.  High school students are one segment rarely represented in theatre audiences, and when they are, they usually attend with parents or school groups, not with their friends. Theatre Communications Groups (TCG) contracted with Shugoll Research to conduct research to examine high school students’ attitudes and perceptions toward theatre.  This study begins to examine the obstacles to theatre attendance among high school students and strategies to overcome them.   It addresses the need for the non-profit theatre community to create the audiences of tomorrow.   Read the full report to learn more.

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Industry Spotlight

Energy, Utility & Environmental Spotlight

Energy, Utility & Environmental

For the last two decades, Shugoll Research has conducted research for utilities and non profits that focus on energy efficiency and the environment.   Our studies have evaluated energy appliance labeling, energy usage and conservation, home insulation, deregulation of the utilities industry, the Energy Star program and a sister international program,...

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