Featured Studies

The Purchase and Consumption of Meat and Poultry

The Purchase and Consumption of Meat and Poultry

Shugoll Research and Midan Marketing partnered on a two-phase study conducting online quantitative research with consumers and an analysis of retail meat and poultry pound volume data for 2007 versus 2008 as well as data from January, 2009. The study gathered insights into consumer attitudes and behaviors relative to the purchase and consumption of meat and poultry. Study findings were presented at the 2009 American Meat Conference in Denver.

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Advertising & Communications Spotlight

Advertising & Communications

For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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