Featured Studies

Merrill Shugoll Appears on Through The Noise

Merrill Shugoll Appears on Through The Noise

Through the Noise is a light and entertaining podcast that explores “the business of communicating”. through conversations with professionals who deal with the management – technical or creative – process of communications. Merrill discusses her 30 years of conducting qualitative and quantitiative research, and how Shugoll Research has helped to shape the strategic planning and marketing communications of corporations, not-for-profit organizations, trade and professional associations and government agencies.

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Industry Spotlight

Advertising & Communications Spotlight

Advertising & Communications

For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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