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Mark Shugoll Named One of Survey Magazine's 20 Researchers You Need to Know

Mark Shugoll Named One of Survey Magazine's 20 Researchers You Need to Know

Chief Executive Officer Dr. Mark Shugoll was recently named one of Survey Magazine's 20 Researchers You Need to Know. Survey Magazine highlights Dr. Shugoll's lifetime of research excellence and expertise in research design. He is also responsible for Shugoll's proprietary price testing tool, the Power Pricing Index. He founded Shugoll's nationally known Arts Division and developed its Sponsorship Index Metrics which measures the return on arts and sports sponsorships. Shugoll's Arts Division also produces the widely quoted Triennial Survey of Arts Giving in America. Read his complete profile in the September 2014 edition of Survey Magazine.

Shugoll Research, founded in 1957, is a third generation closely held custom marketing research firm that provides both qualitative and quantitative research services to a global roster of clients. Our name has been synonymous with quality marketing research services for well over 50 years. Our services include study design, data collection (in-person, telephone, online, mail, social media, and mobile), data analysis, report preparation and presentation of insights and actionable recommendations to clients. Our facilities include eight top rated focus suites covering the Washington, DC metropolitan area, a call center and a database of over 100,000 that includes a significant number of professionals and policy elites. In addition we are equipped with IDI rooms, a CLT sensory lab, our own video streaming service, and a usability lab. We invite you to experience the Shugoll Research difference.

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Consumer & Packaged Goods

Shugoll Research has helped some of the world’s biggest names in consumer products address challenges ranging from eroding brand loyalty to identifying new product opportunities. A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Consumer...

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