Featured Studies

Evaluating the Free Night of Theatre Programs

Evaluating the Free Night of Theatre Programs

Theatre Communications Group (TCG), the national service organization for the American not-for-profit theatre, developed the Free Night of Theater program as part of an initiative to increase exposure to and attendance at the theatre. Shugoll Research conducted an online quantitative survey with program participants to understand the impact Free Night of Theatre had on their theatregoing habits and the profile of people who attended. Read the full report to learn more about how the program continues to attract a more diverse audience than ever before.

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Advertising & Communications Spotlight

Advertising & Communications

For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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