Featured Studies

Evaluating the Free Night of Theatre Programs

Evaluating the Free Night of Theatre Programs

Theatre Communications Group (TCG), the national service organization for the American not-for-profit theatre, developed the Free Night of Theater program as part of an initiative to increase exposure to and attendance at the theatre. Shugoll Research conducted an online quantitative survey with program participants to understand the impact Free Night of Theatre had on their theatregoing habits and the profile of people who attended. Read the full report to learn more about how the program continues to attract a more diverse audience than ever before.

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Industry Spotlight

Consumer & Packaged Goods Spotlight

Consumer & Packaged Goods

Shugoll Research has helped some of the world’s biggest names in consumer products address challenges ranging from eroding brand loyalty to identifying new product opportunities. A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Consumer...

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