Featured Studies

Evaluating the Free Night of Theatre Programs

Evaluating the Free Night of Theatre Programs

Theatre Communications Group (TCG), the national service organization for the American not-for-profit theatre, developed the Free Night of Theater program as part of an initiative to increase exposure to and attendance at the theatre. Shugoll Research conducted an online quantitative survey with program participants to understand the impact Free Night of Theatre had on their theatregoing habits and the profile of people who attended. Read the full report to learn more about how the program continues to attract a more diverse audience than ever before.

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As competition grows among private schools, colleges and universities, they are using research to effectively compete for the high achieving academic and athletic students that will attract attention and, as importantly, attract funding from private sources and foundations.

For years we have developed studies to address recruitment, value-added services, curriculum and...

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