Featured Studies

Diversity in the Profession of Architecture

Diversity in the Profession of Architecture

Diversity in the Profession of Architecture is a quantitative study Shugoll Research conducted on behalf of The American Institute of Architects and other collateral industry membership organizations.  The primary objective was to examine the impact of basic demographics such as race, ethnicity and gender on success in the field of architecture.  Industry data show that, while improving, women and people of color are underrepresented in the field. Click below to read the study summary and learn more about what architects believe is causing this underrepresentation, how significant they feel it is, and what suggestions they have to address it.

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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