Featured Studies

Coronavirus Theater Surveys

Coronavirus Theater Surveys

Shugoll Research has released its national study of theatergoers and their willingness to return to theaters when they re-open.  This follows similar studies for Washington, DC and New York City/Broadway.  Many theatergoers across the nation will not be ready to return to shows when theaters re-open.  The one thing that most overcomes this challenge is having a vaccine for the Covid-19 virus. Read the press release below and click here to download the full reports.


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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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