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The Dynamic Duo: Merrill & Mark Shugoll

The Dynamic Duo: Merrill & Mark Shugoll

The Shugoll name has been synonymous with quality marketing research for over 50 years.  Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business.  Read the full article published in Alert to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??

This article has been posted online with permission from Marketing Research Association, 1156 15th Street NW, Suite 302, Washington, DC 20005, © (December 18, 2012), MRA, 202.800.2545, www.marketingresearch.org

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For nearly half a century, Shugoll Research has helped advertising, PR and media clients traverse the ever-evolving landscape of audience preferences and behavior. Many of us have spent time working in agencies prior to joining the company. By using our proprietary product AdBeat, we design and execute studies that address...

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