Featured Studies

The Dynamic Duo: Merrill & Mark Shugoll

The Dynamic Duo: Merrill & Mark Shugoll

The Shugoll name has been synonymous with quality marketing research for over 50 years.  Clients and business partners alike often ask how we got our start in the profession, and they especially want to know our recipe for running a successful, multi-generation family-owned business.  Read the full article published in Alert to find out something new about our fearless leaders, Merrill and Mark Shugoll. After all, aren’t you just a tad bit curious how anyone can work alongside their mother, their spouse and their daughter and still enjoy their work as well as their Thanksgiving dinner??

This article has been posted online with permission from Marketing Research Association, 1156 15th Street NW, Suite 302, Washington, DC 20005, © (December 18, 2012), MRA, 202.800.2545, www.marketingresearch.org

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Industry Spotlight

Retail Services Spotlight

Retail Services

Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend...

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