Shugoll Research is one of Advertising Age's Top 100 research firms, providing qualitative and quantitative marketing research, as well as research facilities and data collection services, to some of the world's leading organizations. For nearly 50 years, our experience and passion for research have ensured a sophisticated and professional approach to every challenge. Excellence has always been our only option.
A quantitative market research study of branding at the meat case.
Methodology : Midan Marketing and Shugoll Research teamed up to assess the role of branding in meat selection and purchase. The Power of Brands quantitative study was designed to help branded meat companies answer important questions regarding their brands' effectiveness and to help retailers maximize operations in a way to fully realize their profit potential. 600 primary grocery shoppers were interviewed in four geographically diverse metro markets. Each market included a wide array of meat brands...more
Shugoll Research Named One of the
Ten Best Companies
Supporting the Arts
in America
by the Business
Committee for the
Arts (BCA)
and Forbes Magazine...more
Methodology: Shugoll Research and Midan Marketing teamed up to conduct a
multi-phase study with tweens (8 to 12 year-olds) and teens (13 to 17 year-olds) using a
qualitative online immersion research method and a quantitative online survey method to
develop an understanding of the role obesity plays in the lives of children ages
8 to 17 years and possible solutions that could lead to them developing healthy eating habits...more
