Shugoll Research is one of Advertising Age's Top 100 research firms, providing qualitative and quantitative marketing research, as well as research facilities and data collection services, to some of the world's leading organizations. For nearly 50 years, our experience and passion for research have ensured a sophisticated and professional approach to every challenge. Excellence has always been our only option.
THE ECONOMY AND ITS IMPACT ON MEAT AND POULTRY PURCHASES
April 13, 2011: Shugoll Research and Midan Marketing partnered to present "The Economy and Its Impact on Meat and Poultry Purchases" at the American Meat Institute's Meat, Poultry and Seafood Industry Convention and Expo in Chicago's McCormick place. These 2011 findings from our groundbreaking tracking study updates findings from 2009. Through analysis of consumer research and sales data, we provide insight into changes in consumer purchasing decisions at the meat counter, as a result of the recent recession and subsequent evolving economic recovery. View The Report or Listen to the Podcast
IMPULSE SURVEY RATES SHUGOLL RESEARCH AMONG TOP FACILITIES
April 6, 2011: Moderators and researchers who participated in the 2011 Impulse Survey of Focus Facilities rated Shugoll Research - GroupNet DC as one of the top facilities worldwide. Additionally Shugoll Research was awarded the prestigious "10 Year Honor Roll" for consistently being a top-rated facility ten years running. ...more
SHUGOLL CEO PUBLISHED IN THE VOICE MAGAZINE
March 30, 2011: The Voice, a leading publication of the arts industry, and the official publication of Chorus America, published "Building Audiences Today-Six Sure Strategies" by Shugoll Research CEO Mark Shugoll. The article discusses how arts organizations can stay competitive in the quest for audiences in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options ...more
BUSINESS LEADERS FEEL THE ECONOMY IS IN RECOVERY
February 18, 2011: Almost three-quarters (72%) of business leaders in the Washington Business Journal/Shugoll Research CEO panel believe that the economy is in an upturn/ recovery, while only 7% believe the economy is still in a downturn. This is the most optimistic result since Shugoll Research began tracking opinions on the health of the economy back in September 2009. ...more
BUSINESS LEADERS LESS SUPPORTIVE OF HEALTHCARE REFORM TODAY
February 18, 2011: Only 15% of Washington business leaders in the Washington Business Journal/Shugoll Research CEO Panel currently feel positively about President Obama's healthcare reform legislation, down from 22% in September 2009. Over twice as many business leaders (53%) feel that Republicans will create a healthcare plan that best meets the needs of small businesses than Democrats (24%), with the rest unsure. ...more
GROUND-BREAKING NEW STUDY FROM SHUGOLL RESEARCH & MIDAN MARKETING
Methodology: At this year's Annual Meat Conference, Shugoll Research partnered with Midan Marketing to present research that will lead to real, meaningful change in the meat department. Once Upon a Protein: The Story of the Meat Case delivered a research-based blueprint by which meat departments can implement solutions leading to long-term customer loyalty. ...more
FED WORKERS BELIEVE PAY FREEZE WILL REDUCE PRODUCTIVITY
January 14, 2011: Federal and non-federal employees in the Washington metropolitan area were polled about their opinions of President Obama's announcement of a 2-year pay freeze for government workers. ...more
DC CEOs RATE TRAFFIC, PRODUCTIVITY & ECONOMY
December 21, 2010: The Washington Business Journal/Shugoll Research CEO Panel poll shows that the vast majority of area CEOs believe that the region's traffic directly impacts employee productivity and negatively impacts their ability to attract top talent. CEOs also weigh in on the economy ...more
EXECS PRO PAY LIMITS FOR TARP FIRMS
December 7, 2009: A poll of local executives shows they believe the federal government should not be involved in setting limits on executive compensation at private companies, but their views change when it comes to companies that receive federal bailout money. ...more
CEO AMONG "MOST POWERFUL" IN DC THEATRE
November 13, 2009: Jared Neff, a Washington DC producer, theatre professional and author of "Neff Thoughts" on Blogspot names Shugoll Research CEO, Dr. Mark Shugoll, as one of the "10 Most Powerful People in DC Theatre" due to his work with arts education programs like ArtSpeak! and TheatreTrips! ...more
WORLDWIDE FOOD EXP0 2009
October 29, 2009: Shugoll Research and Midan Marketing present survey research and industry market data at 2009 Worldwide Food Expo in Chicago showing 12 % increase in the volume of supermarket meat and poultry sales in third quarter over 2008 ...more
CEO PANEL: SOMEWHAT OPTIMISTIC IN 2010
October 5, 2009: Shugoll Research and The Washington Business Journal release a joint poll of area CEOs, finding that metro leaders have a somewhat optimistic outlook on the 2010 economy ...more
SHUGOLL RESEARCH/WBJ CEO PANEL
September 24, 2009: Shugoll Research and The Washington Business Journal release their first joint poll of area CEOs, finding that metro leaders want healthcare reform but are split on current proposals including a public healthcare option. ...more
SHUGOLL RESEARCH AWARDED GSA CONTRACT
June 30, 2009: Shugoll Research announced today that the company has been awarded a General Services Administration (GSA) Contract for market research and analysis services under the "Advertising and Integrated Marketing Solutions" schedule. ...more
SHUGOLL & MIDAN PRESENT AT THE 2009 AMC!
Methodology: Shugoll Research and Midan Marketing partnered on a two-phase study conducting online quantitative research with consumers and an analysis of retail meat and poultry pound volume data for 2007 vs 2008 as well as data from January, 2009. The study gathered insights into consumer attitudes and behaviors relative to the purchase and consumption of meat and poultry. Study findings were presented at the 2009 American Meat Conference in Denver ...more
Feb 26, 2009: Shugoll Research, in collaboration with Theatre Communications Group, the national organization for the professional not-for-profit American theatre, studied high school students’ attitudes about theatre, the obstacle to their attending, and strategies to overcome those obstacles. The study explores the issue of an aging primary theatre audience, and the importance of allowing younger people to discover the joys of attending theatre to build future audiences. ...more or See the Full Report
Feb 26, 2009: Shugoll Research, in collaboration with OPERA America, the national service organization for opera, examined audiences attending Metropolitan Opera HD transmissions. The survey is the first of its kind to analyze the impact of the Met bringing its performances to local movie theaters across the country using HD transmissions, including whether these audiences are new to opera or seasoned opera attenders, and how the transmissions affect interest in attending live opera. ...more
Dec 15, 2008: Merrill Shugoll, President of Shugoll Research, was interviewed by National Public Radio’s (NPR) Christopher Joyce for “Morning Edition†on the subject of “Going Green: A Hard Sell for Consumers?†Shugoll maintains that we need to tell consumers where energy comes from and HOW to be “green†and we need to do it over and over again. Visit NPR link to hear the interview also featuring Maria Vargas, a director of Environmental Protection Agency’s Energy Star Program as well as Rozanne Weissman of Alliance to Save Energy. ...more
Methodology: Shugoll Research and Midan Marketing teamed up to assess the role of branding in meat selection and purchase. The Power of Brands quantitative study was designed to help branded meat companies answer important questions regarding their brands' effectiveness and to help retailers maximize operations in a way to fully realize their profit potential. 600 primary grocery shoppers were interviewed in four geographically diverse metro markets. Each market included a wide array of meat brands. ...more
Methodology: Shugoll Research and Midan Marketing teamed up to conduct a multi-phase study with tweens (8 to 12 year-olds) and teens (13 to 17 year-olds) using a qualitative online immersion research method and a quantitative online survey method to develop an understanding of the role obesity plays in the lives of children ages 8 to 17 years and possible solutions that could lead to them developing healthy eating habits...more
