On the Record is Shugoll Research's regular examination of market research in Washington, DC and around the country. In this edition we are celebrating the recent recognition of our President Merrill Shugoll who received the Marketing Research Association's Honorary Lifetime Membership Award. Visit us online for more news and information.
Conference Connection
In May and June we traveled to Las Vegas and Orlando and met with our fellow researchers to share information on our Top Rated DC area research facilities. Senior Vice President, Angela Lorinchak was at the American Society for Trial Consultants National Convention in Las Vegas, Nevada sharing information about our unique jury trial research capabilities. Meanwhile, Executive Vice President Rick Seale attended the MRA Insights and Strategies Conference in Orlando, Florida. He also presented "Using Technology in Qualitative Recruiting- Challenges to Recruiting Respondents in 2013" at the Mid-Atlantic MRA chapter. Here are additional ways to learn more about Shugoll Research:

  • Visit us on Pinterest for facility layout, travel and accommodation information

  • Watch us on YouTube for a video presentation of our research capabilities

  • Follow us on LinkedIn for company updates and news
Research in Action
In May, Merrill Shugoll hosted a webinar on the Power of Brands, a collaboration between Shugoll Research and Midan Marketing providing insights on the role of branding in meat selection and purchase. For a summary of her presentation please visit Grocery Headquarters.

Also, Merrill was invited to participate in the closing keynote session of MRA's Insights and Strategies Conference with five other industry leaders to discuss the future of the marketing research profession.

Meanwhile, Mark Shugoll conducted the Triennial BCA National Survey of Business Support for the Arts. Among the study's findings, corporate giving for the arts is up for the first time in nine years. Mark's insights and key findings can be found on the American's for the Arts' Artsblog.
Congratulations to our own Merrill Shugoll - 2013 Winner of the Marketing Research Association's Honorary Lifetime Membership Award!

Shugoll Research President Merrill Shugoll was honored in June at the Marketing Research Association (MRA) Annual Conference in Orlando where she was bestowed one of the greatest honors in the marketing research industry. Each year, MRA recognizes one member to receive the Honorary Lifetime Membership Award. The purpose of this award is to recognize outstanding individual service to both MRA and the opinion and marketing research profession. The recipient of this award is nominated by their peers and acknowledges a lifelong devotion to the marketing research profession.

Before Merrill was presented with the award, Debby Schlesinger-Hellman, MRA's Chairman of the Board, and David Almy, MRA's CEO, addressed Merrill's passion for and support of the marketing research profession. Their comments spoke to Merrill's tireless devotion to the industry and her love for her profession:

"Each year, the Marketing Research Association (MRA) recognizes one of its members to join an elite group of extraordinary individuals. The winner of this award has served as President of MRA’s Board of Directors. This person and their team have also been very active with the local MRA chapter and QRCA and also served tirelessly in the past for the AMA and the Washington Ad Club. During her time on the national board of MRA, she was the leading advocate for an Advisory group that would lead MRA through the Micro Global revolution that occurred in 2006 and helped the organization become aware of the pending social media/Big Data explosion. She has dedicated time and energy to the American Cancer Society, is a great supporter of the arts and is in great demand as a lecturer and frequently used as a resource for diverse publications. But to show what truly sets this person apart from so many others, I’d like to quote one of the people who nominated her for this award. 'When I became an active MRA volunteer, there were a number of leaders who set an example of how a national leader should act, carrying themselves in public and how to best represent a profession and industry. Without a doubt, she is one of the greatest ambassadors our profession has had. Whether she was being interviewed on NPR for a marketing research perspective on a specific story or adding her talents as a moderator to build consensus on a tedious issue during a committee or board meeting, she has been a pillar for the MRA. Our association and industry has had more changes in the past 18 months than in the prior 18 years. If it were not for this amazing woman’s insight and leadership, I find it hard to imagine that MRA would be as strong and vibrant as it is today.'"

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