Shugoll Thoughts

How Will the European Union's New Privacy Regulations Impact Your Business?


How Will the European Union's New Privacy Regulations Impact Your Business?

On May 25th, 2018 a new set of data regulations were adopted in the EU, primarily with the purpose of giving EU residents better control over their personal information. The General Data Protection Regulation (GDPR) also addresses the exporting of information outside of the EU. More...


Why Invest in Market Research?


Why Invest in Market Research?

If your organization is considering any major changes or has significant business challenges, consider investing in a market research study. Time and time again, market research has proven to be an invaluable investment in terms of money and time for businesses and organizations. More...


How to Achieve Success as a Chief Marketing Officer


How to Achieve Success as a Chief Marketing Officer

CMOs are quickly becoming one of the most influential positions within a company. Whether you are currently in the role of CMO or if you aspire to it, here are some useful tips to help you become the best CMO for yourself and for your company. More...


The Many Benefits of the Gig Economy


The Many Benefits of the Gig Economy

Whether you are familiar with the term or not, the chances are that you are already part of the gig economy. This eco-system is essentially a market for labor that is depicted by the prevalence of freelance or short-term working instead of long-term positions or jobs. More...


Your Brand is a Reflection of your Corporate Culture


Your Brand is a Reflection of your Corporate Culture

Whatever sector you work in, your culture is a direct reflection of your brand and everything that it stands for. If you only exist to sell, and place no value in anything else, this will ultimately result in a feeling of discontentment within the team that seeps through to the front line, affecting your customers and how they feel about your business. More...


Attainable Ways to Boost Your Business's Marketing Strategy


Attainable Ways to Boost Your Business's Marketing Strategy

The ultimate goal of the marketing function is to help to bring in more business, whether that be in the form of new customers or repeat business. In this post, we give you some quick and easy pointers you can implement to help propel your marketing activities forward and bring in quantifiable results. More...


Keys to Success in the Digital Marketing Age


How to Use Influencer Marketing to Your Company’s Benefit

Around 50 percent of marketers in the U.S. plan to spend more money this year on influencer marketing than in previous years. In this post, we will explain exactly what influencer marketing is and how you can use it to help your business flourish. More...


How to Use Influencer Marketing to Your Company’s Benefit


How to Use Influencer Marketing to Your Company’s Benefit

Around 50 percent of marketers in the U.S. plan to spend more money this year on influencer marketing than in previous years. In this post, we will explain exactly what influencer marketing is and how you can use it to help your business flourish. More...


A Study of Perseverance and Inspiration: Merrill Shugoll's Story in Profiles in Success


A Study of Perseverance and Inspiration: Merrill Shugoll's Story in Profiles in Success

Last year, when Merrill Shugoll, President of Shugoll Research, was asked to participate in the Profiles in Success series, she did not hesitate. The series, a collection of personal stories and words of wisdom from a diverse group of business people, is designed to inspire current and future small business owners in the Washington, D.C. area. Profiles in Success emphasizes entrepreneurialism and participants discuss the importance of mentoring and creating a supportive network for future business leaders. More...


The Importance of Having a Mobile Strategy in Business


Importance of Having a Mobile Strategy in Business

It is hard to dispute the fact that smartphones have been able to completely transform our lives. With over 230 million smartphones in the US alone, we are no longer just using our phones for calls and a camera; we are using them for entertainment, social media, banking, making videos and, in some cases, running or operating a business. According to statistics, we now spend 86 percent of our time online via our mobile phones, and almost half of all online sales are done on a mobile device. All of these factors cumulatively mean that it is more important than ever before for businesses to have a robust mobile strategy in place. More...


Using Blockchain to Improve Customer Experience


Using Blockchain to Improve Customer Experience

Have you ever opened up your wallet and stared at the scores of loyalty cards, threatening to burst out from their slots? Maybe you have that unused offer from your airline frequent flyer program where your miles can only buy you half a seat to Aruba. More...


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