Shugoll Thoughts

Building and Keeping Customer Loyalty


Building and Keeping Customer Loyalty

The most recent Forrester Customer Experience Index, released in June of 2018, reveals that U.S. brands are lacking a clear leader in terms of customer service experience. "Though brands are catching on to the fact that high quality customer experience correlates with business growth," Forrester Chief Research and Product Officer Cliff Condon says, "many companies don't fully understand what matters most to their customers." More...


Capitalizing on Market Research


Capitalizing on Market Research

At Shugoll Research, we are often asked "do market research and analytics really improve sales and corporate profits?" The answer is yes. In fact, the numerous benefits of market research go beyond just the economic, including taking the bias out of corporate decision-making and benchmarking success. More...


Neuromarketing: The Intersection of Consumer Behavior and Brain Science


Neuromarketing: The Intersection of Consumer Behavior and Brain Science

Science and marketing have always made good partners. Today, as technology etches itself ever deeper into our lives, this union is at a watershed. Neuromarketing has brought us to the point where science and marketing are virtually indistinguishable. More...


The Irreplaceable Employee


The Irreplaceable Employee

For years, we have heard that American employees will be replaced by artificial intelligence (AI) and machines in the upcoming year. However, the likelihood of this prediction becoming reality is not very likely. Whenever people have been replaced by machines, it is for one simple reason - machines are economical. Does that mean that technology can replace every human worker? Not quite. Despite monumental leaps in technology, some skills remain unquestionably beyond the scope of machine capabilities. More...


The Importance of Storytelling: Celebrating NCAA Football


The Importance of Storytelling

For millennium, storytelling has been used as a tool to communicate. Stories have been used to entertain, teach, or influence. Messages are made memorable through stories. In today's world of marketing and branding, the art of storytelling appeals to the consumer's desire for understanding, authenticity, and connection. More...


Increasing Your ROI


Increasing Your ROI

There isn't one correct way for businesses to increase their return on investment (ROI). No matter what tactics you use (social media, content marketing, or old-fashioned cold calling), it's important to have a plan and a way to measure results. Here are some techniques suggested for increasing sales and marketing ROI. More...


Corporate Leadership for the Next Generation


Corporate Leadership for the Next Generation

Gone are the days of employee loyalty to a specific corporation. According to a survey conducted in 2016 by the U.S. Bureau of Labor Statistics, the median number of years an employee remains with their employer is an average of 4.2 years. More...


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