Shugoll Thoughts

Mindful Managers Make Great Leaders


Mindful Managers Make Great Leaders

Mindfulness seems to be a constant buzzword in the corporate world over recent years. It is tempting to dismiss it as the latest time-limited craze; but a number of high profile corporations such as Apple and Google are embracing mindfulness as part of their corporate culture, and with good reason too. Read on to learn why these companies are embracing mindfulness as part of their corporate culture. Read on to learn why these companies are embracing mindfulness as part of their corporate culture. More...

Posted March 2018 by The Shugoll IT Team


Tips to Maximize Your Branding Initiative


Tips to Maximize Your Branding Initiative

Why Is Branding Important for your Business? Brands are more important now than at any point in the past century. According to Forbes, brands represent so much more than just a trademark; they are indicative of a promise that a company makes to its customers. A business brand conveys its quality, experience, and its integrity overall. When done correctly, your brand can build incredible value for your business, not to mention a loyal following of customers. More...

Posted March 2018 by The Shugoll IT Team


The Limitations and Uses of AI on the Marketing Industry


Limitations and Uses of AI on the Marketing Industry

Artificial Intelligence (AI) is revolutionizing countless industries and is continuing to impact even more with each passing year. In many industries, we are seeing exciting developments as a result of integrating AI into products and services that impact our daily lives. We enjoy the convenience of Siri and Alexa, look forward to self-driving cars (well, some at least), advancements in video gaming and more. AI continues to touch our lives in a myriad of ways. More...

Posted March 2018 by The Shugoll IT Team


Luxury Consumer Trends for 2018


Luxury Consumer Trends 2018

Traditionally, luxury products have been tangible things . . . a sports car, high-end accessory, or even an expensive vacation. However, over the past several decades, we have seen a shift in what is considered a luxury good. Rising affluence and social media have influenced the spheres of luxury. We have seen a shift towards individualized and varied forms of luxury consumption. Many are using luxury as a way to define who they are. In 2018, high-end consumers will continue to look to innovative products, unique services, and unprecedented experiences to define what they mean by luxury. More...

Posted March 2018 by The Shugoll IT Team


The Latest Addition to C-Suite: Chief Growth Officer


Latest Addition to C-Suite

For years, we have been reading about the roles of and challenges faced by members of the C-Suite, traditionally comprised of titles such as Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operating Officer (COO), Chief Information Officer (CIO), and Chief Marketing Officer (CMO). Over the past couple of years, we have seen the emergence of a new member of the C-Suite - the Chief Growth Officer (CGO). More...

Posted February 2018 by The Shugoll IT Team


Leaders are Readers


Leaders are Readers

President Harry S. Truman once said “not all readers are leaders, but all leaders are readers.” In no arena is this more critical than in today’s business world. The search for understanding and knowledge is an important trait of a great leader. To better prepare for this year and beyond, it is best to get into the habit of reading great books that will enhance your business acumen. Here are some wonderful books that we suggest you add to your 2018 reading list. More...

Posted February 2018 by The Shugoll IT Team


Top 5 Tips for CMOS


If you scour the content available in trade publications, review information coming out of CES 2018, listen to consultants and in-house talent; there are countless opinions on what is most important for CMOs in 2018. Just a few include: content, video, data, engagement, artificial intelligence, augmented reality, omni-channel experiences, and blockchain. Given all this information, where to focus resources—human and financial—is going to be the key to success in 2018. More...

Posted February 2018 by The Shugoll IT Team


4 Marketing Trends to Watch in 2018


Analyzing all social media platforms, reviewing possible changes to legacy advertising, predicting what will be next in digital marketing, and determining how technology will play a part in the overall marketing space are just a few things to consider for 2018. More...

Posted February 2018 by The Shugoll IT Team


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