Merrill Shugoll, president of Shugoll Research, recently had the privilege of appearing on the podcast “Through the Noise,” a weekly podcast that explores the challenges and successes that nonprofits and associations face. The podcast features discussions with industry thought-leaders and decision-makers and provides a light and entertaining exploration of “the business of communicating.”
In this episode of the podcast, Merrill shares personal stories about her decades of conducting qualitative and quantitative research and how the work undertaken at Shugoll Research helps to shape the strategic planning and marketing communications of corporations, not-for-profit organizations, trade, and professional associations and government agencies. Topics covered include the importance of having an objective third party look at an analyze data, the myriad of changes the market research industry has faced, and the importance of avoiding bias in research.
Click here to listen to the entire podcast.