Midyear is always a great time to take a step back, re-evaluate your current business strategy, and begin preparing for the upcoming year. One area this is particularly important is your social media marketing strategy. Since social media is constantly changing and evolving, so must your strategy. Here are some trends that need to be addressed in the upcoming year:
Many companies are now implementing a policy of social listening - the process of monitoring digital conversations to learn what customers are saying about a particular brand or industry. This is particularly useful to provide feedback to customer questions and complaints. It also helps identify customer pain points that need to be addressed.
Around 50 percent of marketers in the U.S. plan to spend more money this year on influencer marketing than in previous years. Many people consider influencers to be those with a huge social media following and therefore link influencer marketing to popularity. In reality, an influencer is someone who has the capacity to change the perception of others. It is someone who can bring about change and get people to act or behave differently. Read our previous post, How to Use Influencer Marketing to Your Company's Benefit, to learn more about influencer marketing.
As our world gets smaller, consumers are looking for an authentic way to connect to one another. Luckily, social media provides this connection and USG is one of the best ways to do it. USG can be images, videos, tweets, or testimonials created by unpaid contributors. In this instance, users are promoting the brand as opposed to the company.
There are three distinguishing characteristics to messenger marketing: customers must opt-in to receive messages, messages must be short and straight to the point, and the sponsor must clearly convey an invitation to respond - and thus make a connection that many consumers are seeking. These three characteristics combined make messenger marketing a "sure bet" trend to follow.
If you aren't already telling your company's story with a social purpose, it's time to integrate social responsibility into your marketing plan. Study after study shows that consumers, especially millennials, are looking to businesses to promote positive social platforms. Companies that successfully encourage social change are more likely to be rewarded by consumers' trust and loyalty.
Did you know that visual content is more than 40 times more likely to be shared on social media than any other type of content? For this reason, any successful social media strategy must include visual content. With the rise in popularity of platforms such as Instagram and Pinterest, visual has become king. A successful visual campaign can result in brand amplification, conversions, and retention.
Success in implementing a successful social media marketing plan is crucial to your organization's success. If you want to ensure success in any of these areas, we believe that comprehensive data collection and accurate data analysis are important components to your marketing efforts. Please contact us to discuss our innovative approach and vast experience working with clients in a wide range of industries.
Brand Identity:The Hearts and Minds of Customers