In a previous blog post, Top 5 Tips for CMOs in 2018, we gave some pointers about where a CMO should focus their company's marketing efforts to help increase the chances of campaign success. These areas included data analysis, content curation, the use of video to tell a story, interacting with the audience, and strengthening relationships within an organization. In this week's article, we take a look at how to become a successful CMO.
CMOs are quickly becoming one of the most influential positions within a company. A recent study by Korn Ferry finds that 90 percent of CMOs sit on their company's executive committee and 70 percent report directly to the CEO. Whether you are currently in the role of CMO or if you aspire to it, here are some useful tips to help you become the best CMO for yourself and for your company.
Today's business world is constantly changing and, as a CMO, you need to be ready to adapt to the dynamic space in which you operate. For example, technology is a key driver of change in many industries and it is showing no signs of slowing down any time soon. Digital developments mean that, in order to be a great CMO, you must be able to evolve as quickly as technology dictates and have the ability to capitalize on these changes.
Takeaway Tip: Stay attuned to changes in technology and capitalize on opportunities.
Marketing campaigns are detailed and complex. Overlooking a single element can leave you vulnerable. Any weakness within a marketing strategy will leave a gap that an opportunistic competitor could capitalize on. As a CMO, you must be able to see the big picture and make sure to address any gaps before they become a liability for your business.
Takeaway Tip: Possessing an acute level of attentiveness is essential.
Implementing a successful marketing campaign and a strategy to see results is too great of a goal for a single person. Without the right team supporting the initiative, a CMO's efforts can easily fall short. However, by surrounding themselves with a team of successful professionals who are committed to a common goal, the CMO is one step closer to success.
Takeaway Tip: Surround yourself with talent to ensure success.
The most concrete way to prove your worth as a CMO is be able to identify an achieve growth. The CMO of a company is held accountable for adopting cutting-edge strategies, embracing innovation, keeping the customer top of mind, perhaps most importantly, telling your company's story.
Takeaway Tip: The CMO must view the business holistically and work with others to ensure that company objectives are met.
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