Attainable Ways to Boost Your Business's Marketing Strategy

May 14, 2018

Attainable Ways to Boost Your Business's Marketing Strategy

The ultimate goal of the marketing function is to help to bring in more business, whether that be in the form of new customers or repeat business. In this post, we give you some quick and easy pointers you can implement to help propel your marketing activities forward and bring in quantifiable results.

Testimonials and Reviews Do Make a Difference

These are essential to your online presence and something your potential customers trust. It is also crucial when factoring in local search rankings as well. Make this part of your marketing strategy, choosing one or multiple platforms to direct people to. Always respond to your review with a message of thanks.

Competitive Information

Whatever type of business you are in, you can learn from those around you. Research what they do, and how they do things in order to establish how you want to differentiate yourself. A SWOT analysis is a great way to document findings and identify internal strengths, weaknesses, opportunities, and threats.

Impress your Customers

Word of mouth is the best possible referral your business can obtain. By going above and beyond the expectations of your customers, you consistently give them more than they expect. Do this often enough, and they will become your brand's biggest asset, they will promote your business for you.

Invest in an App

There are endless opportunities for an app and so many different ways you can integrate one into your business. Although it comes with a cost, the benefits of a tool of this magnitude are almost limitless. Apps can be used for lead capture, ordering, notifying of promotions, pushing out news, review collections, and so much more.

Be in the Press

Share your story with local news outlets. Many businesses and business owners have a story to tell. A story that tells the world who they are, what they do, and what they stand for. If you have a physical product to offer, sending out samples is another way to get press attention.

The Power of Email List Building

Make sure you collect as much customer data as possible. The very minimal of data involves a name and email. It costs very little to communicate via email, and if done correctly, it is still a powerful tool that yields results and builds trust.

Any or all of the above points will help you to attract new clients and encourage existing customers to become more engaged with your business and your brand. Many of these points are intended to overlap and work in harmony with one another to help differentiate your business from others in the same space.

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