Centralized Location Testing

We offer a controlled environment where clients can conduct central location tests (CLT) for products best suited using this research methodology. Our state-of-the-art CLT room offers a setting for product evaluations where one can gain real reactions to products. Pre-recruited participants come to our location where research is performed to compare products to one another and identify areas of improvement or points of differentiation. CLTs provide immediate and actionable solutions to keep products on track with consumer trends and ahead of the competition.

Popular CLT Applications Include: