Segmentation

Shugoll Research has extensive experience in developing profiles of customers and prospects for clients. Many of our clients require segmentation studies that size and profile potential audiences. Audience segmentation profiles are based on analysis of current and potential future usage patterns for products, lifestyles and life stages, identifying benefits most important in driving product/brand interest and values or beliefs. Key segments are first identified and prioritized in terms of potential, their demographics, psychographics, attitudes and media habits.

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