SportsAt Shugoll Research, we’re not too modest to say we do research for sports and entertainment concerns better than anyone else. It has been a major focus of our business since its inception. And it is a passion for us — one we pursue through volunteerism in our spare time, as well. In fact, our CEO, Mark Shugoll, is one of the most nationally recognized and awarded names in the cultural arts and entertainment research arenas. So you won’t find a more experienced or credentialed researcher to help you set your ticket prices, increase subscription renewals, develop effective advertising, understand your subscribers and increase customer satisfaction.
A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Sports, Entertainment and Culture clients answer over the years:
 
Given the obstacles facing arts organizations today, including fewer full season subscribers, individual purchasers buying tickets later and reductions in corporate, government and private donations, can we afford to conduct marketing research? Answer
Since many entertainment organizations, in sports, arts and culture, purchase syndicated research, do they really need to conduct their own research? Answer
How can market research help my institution? Answer
Since there are several industry consulting firms that say they conduct research, why should we choose Shugoll Research? Answer
Since an important segment of customers are those who purchase premium seating, can research identify in what ways their needs differ from other customers? Answer
Have additional questions you need answers to? Click here to contact us.