Shugoll Research

Retail Competition for market share among department stores, boutiques and discount stores, grocery and warehouse clubs, restaurants, specialty shops and e-tailers has never been fiercer than it is today. Some of the critical issues our clients have been addressing through research include eroding brand loyalty, increased pricing competition and the trend to timesaving conveniences.

Shugoll Research has worked with clients across industry lines exploring ways to improve market share and by addressing issues and opportunities in customer service, product quality, new product development and value positioning.

A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Retail clients answer over the years:

	What is the ideal mix of quality, customer service and price that will drive loyalty and market share? Answer
	What kinds of customer loyalty programs can I use to compete more effectively? Answer
	Is my advertising communicating the desired message? Answer
	How can displays, POP and other sensory cues build sales? Answer
	How can we compare our customers' satisfaction with the quality of our products and services against those offered by our competitors? Answer
	How can I minimize risk (and maximize profits) when introducing new products and services? Answer
	Have additional questions you need answers to? Click here to contact us.