Shugoll Research is known for having the industry’s most experienced staff of project directors, each with more than 20 years of experience. Our moderators tend to focus on certain vertical specialties to lend even greater expertise and value to your project. We have five highly skilled, on-staff moderators with multi-cultural research expertise. And we’re known to provide some of the most insightful analyses, report writing and debriefings in the industry.

You’ll find our expertise demonstrated in all the qualitative methodologies we specialize in:

		Focus Groups
		In-depth interviews
		Mini-groups
		Dyads/Triads
		Ethnographic observations
		Dial research followed by break-out focus groups

We are also skilled in using projective techniques to reveal underlying motivations including:

		Anthropomorphization or metaphors
		Brainstorming
		Collage and photo sorts
		Conceptual mapping
		Diary logs
		Expressive drawing
		Forced relationships
		Laddering
		Personality associations (fixed or variable)
		Sentence completion exercises
		Situational associations and drawings
		Storytelling
		Wishful thinking exercises