Travel / TourismShugoll Research has conducted a variety of studies for clients in the hospitality industry including hotels and resorts, tourism, travel and transportation. We’ve assisted clients by studying their customers and prospects to better understand the key motivators and deterrents to purchase decisions in these business and leisure segments.

Over the past several years, competition for fewer travelers has fueled price wars and innovative partnerships to provide travel incentives. We have worked with a variety of clients to help them differentiate themselves, build brand loyalty, maximize occupancy and load so they make informed business decisions that increase revenue and customer satisfaction.

 
A large part of our business is answering critical questions and providing actionable direction. Here are some of the questions Shugoll Research has helped Travel/Tourism clients answer over the years:
 
How do you price to maximize occupancy/load factors while not under-pricing for segments that are less price sensitive? Answer
What truly builds brand loyalty among frequent business travelers and other high-revenue segments? Answer
How can we evaluate and compare how our customers perceive the quality of our services with those offered by our competitors? Answer
How do I identify and reward exceptional employee performance and motivate all employees to be more customer-focused? Answer
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