Your research deserves the best the industry has to offer.

Shugoll Research offers a full range of research applications including four proven proprietary products that were developed and honed over the years through the teamwork and expertise of our staff. Every service we offer is backed by more than 130 employees, including senior-level project managers who are innovative thinkers and display a passion for industry involvement and staying ahead of the curve, as well as five in-house moderators who are considered among the best at what they do. All services follow industry best practices and are handled in-house, from study design and data collection to quality control and analytical services. And, right down to every crossed “t” and dotted “i”, each deliverable bears the hallmark of the Shugoll name — quality every step of the way.

Proprietary Products

Power Pricing Index
Shugoll Research’s Power Pricing Index recommends optimal pricing levels and allows accurate prediction of future sales within 2% of actual. Proven batteries of questions are used to develop constructs for price expectations/tolerance, degree of price sensitivity and propensity to action. Values for each of these constructs are developed at the individual level and combined for key customer segments. Inserting these values into our proprietary model allows us to identify the maximum price that results in minimal customer loss. Revenue streams associated with different pricing strategies are also charted, and the potential profitability of different market segments is estimated.

Product Opportunity Forecaster
Shugoll Research’s Product Opportunity Forecaster identifies which new product and/or service concepts are most viable in the marketplace by modeling expected market share and revenue streams. New product concepts are evaluated first on their own and then relative to competitive offerings. After the new product concepts are refined using conjoint analysis and an optimization program, discrete choice analysis is used to determine when the new concepts are chosen and by whom. Modeling programs are applied to estimate the demand of various product options under current and likely future competitive scenarios.

Decision Tree Insights
Shugoll Research’s Decision Tree Insights dissects the time and circumstance surrounding purchase decisions through a series of probing questions, situational recreations, verbalization/recording of thoughts and motivations, ethnographic observation and storytelling. As a result of the proprietary exercises employed, a decision tree for a specific product or product category is developed for each person, and “points of influence” are identified for each. Analysis involves grouping respondents with similar decision trees and points of influence so that, for each type of purchaser, strategies can be developed that impact the stage of the process where the person is most open to suggestion.

AdBeat
Shugoll Research’s AdBeat identifies advertising campaigns and executions that best meet your communications objectives. AdBeat captures main message recall, diagnostics including likes, dislikes, and call to action information, and determines how your advertising scores on standard variables such as overall appeal, believability, uniqueness, relevance and so on. In addition, the proprietary component of AdBeat, our “Description Analyzer Benefit Test”, measures how well the advertising touches on key emotional drivers and tangible benefits. Maximizing performance on these measures helps you to ensure your advertising has “timeless appeal”.