Recruiting processes and focus groups you can count on.

You need to be confident that your qualitative research will go off without a hitch. And the people you recruit for your focus groups or 1 on 1 interviews are a large part of that. So Shugoll Research goes beyond industry norms to ensure the right people show up at the right place at the right time so you can get the information you need to make the best business decisions. We provide a dedicated project manager to oversee our meticulous processes, deliver daily updates and ensure that every respondent is perfectly suited to your needs. In addition, we:

		Screen random, list and database respondents three times, instead of two - at initial recruitment, during confirmation, and then again before the focus group or 1 on 1 interviews.
		Maintain an exhaustive database of local respondents, searchable by numerous demographic criteria. We also keep track of their focus group participation history, suitability for different study types and subject matter expertise.
		Offer in-house recruiters who are invested in the success of your focus groups, 1 on 1 interviews, and of our company. Our recruiters are closely managed at our central recruiting facility by full-time Shugoll supervisors and have specialized experience in either consumer, business-to-business or medical fields.
		Apply innovative and creative thinking to find the right people for your focus groups or 1 on 1 interviews, despite challenging criteria. The art of recruiting is in thinking outside of the box, applying seasoned expertise and in knowing how gratifying it is for everyone when a difficult challenge is creatively solved.

We put the same energy and attention to detail into our quantitative studies, including product placement studies, telephone surveys, taste tests, store audits, mystery shopping, web-based surveys and data tabulation services. The way we see it, every service we perform bears the Shugoll name. So it had better be our best.