Setting an example for quality in our industry.

Shugoll Research is proud to be known within our industry for maintaining the highest standards of quality control. Our dedication to quality is why our peers repeatedly consult our expertise in helping to set industry standards, as well as in presentations and speaking engagements nationwide. Over the years, we have seen many of our competitors systematically save time and money. In fact, it’s become one of the first things firms cut back on when money gets tight. But we refuse to. Because we see the quality control processes as a vital part of what you need to make the absolute best decisions, it is the one thing we will never compromise.

The following quality control services are basic to the other services we provide:

• Pre-testing survey instruments and slow rollout of internet surveys
• Comprehensive data collection record keeping
• Interviewer training
• Extensive briefings for field supervisors and data collectors on each job
• Monitoring of telephone interviews by field supervisors
• Interview validations
• Reconfirmation and re-screening of focus group participants
• Extensive proofing and editing of all products
• Key verification of all tabulations, double-checking of all statistics and numbers
• Final approval of all finished products by a corporate officer