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Leaders in the research industry, dedicated to quality service. Throughout our corporate history, Shugoll Research has been actively involved in supporting and helping to shape all aspects of the research industry. By chairing taskforces, helping to set best practices, assisting in the development of quality standards, finding new ways to ensure data integrity and serving as National leaders and instructors in the industry, the principals of Shugoll have helped solve industry challenges and raise the quality and reliability of the industry for nearly half a century. More often than not, our peers have elected us to serve in these leadership roles based on our reputation, dedication and integrity. Which is the highest compliment we could possibly be paid. Because, when it comes down to it, knowing that we’ve done right by our clients, ourselves and our industry is more than ample compensation for volunteering our time to industry pursuits:
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CASRO The Council of American Survey Research Organizations |
| CASRO is a premier industry organization for full service marketing research companies. Members generate over 85 percent of all survey research revenues annually and may join by invitation only. Dr. Mark Shugoll sits on the Board of Directors and is a faculty member and Chancellor of CASRO University. |
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QRCA Qualitative Research Consultants Association |
| Our moderators are members of QRCA and keep in touch with the people and events that shape our industry so that we stay on top of what’s new and important. In addition to being a frequent speaker at QRCA events, Merrill Shugoll is a member of the Field Committee and served as Chair of the Best Practices Task Force for email recruiting, and screeners and re-screeners. |
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AMA The American Marketing Association |
| The AMA stays on top of what’s relevant to the world’s leading marketers so that they can better serve you with research strategies that fulfill and enhance your missions. Merrill Shugoll is a past president of the D.C. chapter of the AMA and founded that chapter’s Health Care division. |
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MRA Marketing Research Association |
| Joan Shugoll was one of the founders of the Mid-Atlantic Chapter of the MRA . Merrill Shugoll is a frequent speaker, a member of the National Board of Directors and serves as the organization’s secretary. Through Shugoll’s involvement, we’re able to help ourselves and others advance and expand their marketing research skills. |
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CMOR Council of Marketing and Opinion Research |
| As a CMOR member, Shugoll helps to further the acceptance of our industry by the public and increase the value of our industry overall. |
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