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A noticeable difference that delivers results you can trust.

Shugoll Research was established almost 50 years ago and today is one of the leading privately held research firms in the nation — large enough to handle complex accounts, yet small enough that you will never have to compete for its undivided attention. It’s hard to define that intangible quality that makes a market research firm stand out. Yet clients say we do it all the time, in the way we:

  • Offer a full range of services, from qualitative and quantitative research to providing the best focus group facility space available anywhere.
  • Maintain one of the highest client satisfaction ratings, according to CASRO.
  • Customize research for each client.
  • Ask the right questions of the right people and sweat all the details so you can trust the results.
  • Exceed strict industry-set quality control procedures, knowing that the Shugoll name rides on every service we perform.
  • Actively participate in the industry, beginning with Joan Shugoll, a founding member of the Mid-Atlantic Chapter of the Marketing Research Association and a pioneer in the implementation of focus group research. Merrill Shugoll carries on the tradition as the current Marketing Research Association President and also an active member of the Qualitative Research Consultants Association. She bears the honor of being chosen by her peers to formulate best industry practices for qualitative and field research. And Mark Shugoll, Ph.D. serves as Chancellor and instructor at the Council of American Survey Research Organization’s (CASRO) University, one of the leading education and training programs for research professionals in the country, as well as serving on the CASRO Board.
  • Deliver outstanding community service to the Nation’s theatre and arts community, receiving many awards including the Business Committee for the Arts (BCA) and Forbes Magazine’s Small Business Award for Commitment to and Innovation in the Arts. And The Washington Post’s Award for Innovative Leadership in the theatre community.